How operational planning supports the marketing plan, Marketing Management

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How operational planning supports the marketing plan

Assignment:

Q1. What is return on marketing investment (ROMI)? How does considering marketing as an investment instead of an expense affect a firm?
Q2. How does operational planning support the marketing plan?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How operational planning supports the marketing plan

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Marketing Management: How operational planning supports the marketing plan

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