What is a strategic business unit


Assignment:

Q1. What is a strategic business unit (SBU)? How do firms use the Boston Consulting Group model for portfolio analysis in planning for their SBUs?

Q2. Describe the four business growth strategies: market penetration, product development, market development, and diversification.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is a strategic business unit
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