Comparing major classes of media


Assignment:

Compare the four major classes of media, and list the factors to consider when choosing the most appropriate medium for a message. The four major classes of media are oral (direct conversation between two or more people), written (printed memos, letters, and reports), visual (messages in which visual elements carry the bulk of the message), and electronic (electronic versions of the other three). To choose the most appropriate medium for every message, consider media richness, message formality, media limitations, urgency, cost, and audience preferences.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Comparing major classes of media
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