Assignment:
Q1. What do you see as the key success factors in the market for performance-based yoga and tness apparel?
Q2. What does a SWOT analysis reveal about the overall attractiveness of lululemon’s situation?
Q3. What are the primary components of lululemon’s value chain?
Q4. What are the key elements of lululemon’s strategy? If you have previously covered the Under Armour case, what features of lululemon’s strategy stand out as being different from the strategy at Under Armour?
Q5. Which one of the ve generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that lululemon is employing?
Q6. What does the data in case Exhibit 1 reveal about lululemon’s nancial and operating performance?
Q7. What 3-4 top priority issues do Christine Day and lululemon management need to address?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.