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One hotly contested and highly competitive industry is the movie rental business.
Detergents are big business, and the world market is dominated by a few very large companies.
How can psychologists and academics from related disciplines such as anthropology assist ad agencies looking for deeper explanations.
Companies forget that staff have the power to wreck the brand.’ This warning comes from Martin Langford, a corporate reputation specialist.
Fancy buying your knickers from a company owned by Richard Desmond? Well, half-owned. Avid readers of the Daily Express.
Laurent-Perrier, number three in terms of worldwide sales of champagne, has been getting its house in order. Having bought back Diageo’s shareholding.
How might you pass on such information to sales staff in the store so that they are better equipped to deal with customers?
It would be unfair to describe Nivea consumers as diet-obsessed, chain-smoking single women with little success with men.
Noteworthy response Whenever former Virgin Records managing director Jon Webster has a bad hangover he will lie down.
In Delhi there are many colourful markets that carry a vast and exciting range of handicrafts to attract the money of visitors and tourists in particular.
When forecasting future demand for products or services, what should be the nature of the basic approach?
What type of questions could a manager expect to answer using the company’s marketing decision-support system?
The firm thinks of itself as being one of the smaller national Australian brands, and claims 25% of the total national paint market in Australia.
Over the past year, WPP has started up market research businesses in China, Indonesia and South Korea.
What is business-to-business marketing research? How does it differ from consumer marketing research?
Examine how marketing research that looks at internal marketing might interface with that which looks at external customers.
What secondary sources might be useful for the banks in identifying customers within their chosen niche markets of credit cards and car loans?
Jasmine Hotel is located in the Deira district of Dubai in the United Arab Emirates. It is about ten minutes’ drive from the airport and within a short walk.
How might one conduct conduct research into the effectiveness of classical and pop music in the context of TV advertising?
Compare and contrast concentration and diversification as strategies. How is the majority of international marketing research conducted?
At the end of the Second World War, a young self-taught watchmaker named Michel Herbelin opened a workshop in Charquemont in the Jura Mountains.
Suggest a research proposal that could be implemented in order to establish how the concepts of market segmentation, targeting.
Indicate the different marketing research methods that have been successfully applied in researching the elements of the marketing mix.
Indicate some of the operational aspects of qualitative research. What purpose do they serve?
A researcher was interested to see if there were differences in how males and females interpreted or perceived an advertisement in a magazine for men.