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In the library's full-text databases, locate an article about marketing, advertising, or consumer behavior. The article must end with a large reference list
Student will be required to read the article and prepare a one page critical analysis of the article as it relates to marketing.
Describe Product, Price, Place and Promotion with specific examples of each and how they relate to other elements of the marketing mix.
Determine the average profit earned for each day of the week and month combination. Assume the profit earned by La Petit Bakery on each product.
How are the target market customer characteristics and consumption behaviors different in an e-marketing environment?
How is the ‘virtual value chain’ different from the ‘conventional value chain’?
When the team evaluates problems relating to communication from a critical viewpoint, the team experiences growth and cohesiveness.
Teams should never be isolated, but remember the greater impact of what they do.
Design a training plan for ethical considerations and social responsibility as it relates to the key risk area and the countries you have selected.
Collect a list of top 5 business questions from the areas of brand management, communications development (not only classical advertising)
Evaluate Biocon india group resources and capabilities by utilizing the value chain framework. How is the company creating value?
Identify major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
Have you been involved in one that was disrupted during the change process by some external environmental disturbance?
Spring and Summer Fashions, a clothing producer, has generated a forecast for the next eight weeks.
How might emotional factors in decision making influence whether top-level management at one company decides to purchase a competitor?
Do the low buyback prices offered to U.S. franchisees reflect poor Body Shop ethics or just the economic reality of risky investments?
Should marketing researchers always engage the client when designing the study?
The cost to set up the production process is $100, and it costs Jan $.80 to carry a knife for 1 year. How many knives should Jan produce in each batch?
One of the most common reasons for not wanting to adopt a matrix is the excessive administrative costs and accompanying overhead costs.
Research the Web for automatic speech recognition (ASR) systems. Make a list of the ones you find. What are the prices of each?
When selling antiques, you can usually obtain a higher price for those that have a provenance, which is information detailing the origin and history.
What are some commonly used infrastructurecentric metrics? How do efficiency and effectiveness metrics differ?
Would using a decision support system guarantee better results? Why or why not? What does the quality of any decision depend on?
Do you think your school would benefi t from installing a customer relationship management (CRM) system? How might it benefit you as a student?
As an information-literate knowledge worker for a local distributor of imported foods and spices, you’ve been asked to prepare a customer mailing list.