What is meant by scanning, Marketing Management

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What is meant by scanning

Assignment:

Q1. Indicate the different types of observation procedure that may be used. Give examples of when each might be appropriate.

Q2. What is meant by scanning? What use can be made of information gathered in this way?

Q3. What are the essential features of an experiment?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is meant by scanning

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