What is the moderators guide


Assignment:

Q1. What are focus groups? What is their purpose? Outline the different types of focus group. Discuss the kind of problems where focus groups may be able to provide useful insights.

Q2. What is the moderator’s guide? What does it contain and how is it used?

Q3. Indicate the important points that should be made when briefing a moderator.

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: What is the moderators guide
Reference No:- TGS01967190

Expected delivery within 24 Hours