Factors associated with buying a new computer


Assignment:

Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Do you think Apple’s Web site simplifies or complicates the process for the average consumer? Explain.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Factors associated with buying a new computer
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