Types of buyers in the international marketplace


Task: Utilize Starbucks/ United Kingdom

I need help with writing a detailed outline of the first portion of my International Marketing Plan. Organize your analysis according to these section

o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.

o Identify potential target markets in a global environment.

o Evaluate the market potential of targeted buyer and consumer segments.

800 words, four references

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Marketing Management: Types of buyers in the international marketplace
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