Discussiona bout social marketing - its ethical dimensions


Assignment task: This question is based on article Laczniak et al (1979) - Social Marketing - Its Ethical Dimensions.

40 years later, do you think any of these worries came true? Based on your current thoughts and understanding of things, has this worked out better or worse than imagined by some of those interviewed and surveyed in this paper? Try to comment on at least a few of the points/concerns raised in the paper. (Generate about half of a page to a full page).

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Marketing Management: Discussiona bout social marketing - its ethical dimensions
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