What marketing concepts explain actions-purchase decision, Marketing Management

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What marketing concepts explain actions-purchase decision

Assignment task:

1. Visit the Procter & Gamble Company's website.

2. Select the Change Location page

3. Select two P&G products (or similar products) you use that are offered in other countries as shown on the website. Include the website page url.

4. Relative to this week's content from the text and our previous modules, answer the following questions:

A. What marketing concepts explain your actions and purchase decision?

B. What is the similarity between you and the consumers in the other countries?

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Marketing Management: What marketing concepts explain actions-purchase decision

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