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Customer value from each of the following products: a wristwatch, a weight-loss diet, a cruise on a luxury liner, and a checking account from a bank?
What are some technologies used in event sales and marketing? What effect have these technologies had on event sales and marketing?
How does your company create value using the functions of channel intermediaries? Why is this concept important?
What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or Why Not?
It has to be a Fortune 500 service industry. Describe the main line of business of the company.
On the other hand (using an article from the library's full-text databases), discuss an example of how decisions in a marketing plan led to failure.
Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors?
On your next visit to the supermarket, select a product category and make notes on the packaging of several different brands with regard to the positioning
Identify and discuss the differences between the way you went through the purchase decision processes for the two products.
The mission statement for "Phoenix Forever, Inc." reads "To supply a level of education unparalleled by any college/university offering a traditional classroom
Develop a generic communications template. This template will be used to develop a communication plan. An example here would be very useful.
Search the Internet for information on competitors' marketing plans? How can the marketing manager minimize those problems?
Develop a media plan schedule to leverage the media types you identified.
I need some help identifying the opportunities and threats Godiva Chocolates have regarding their products.
Describe the Droid phone company's target market. Describe a sample person in the target market, in detail.
State what constitutes a good mission and vision statement. Identify five criteria that are crucial to devising good mission statements.
What is the best idea in sports marketing? What was the purpose behind the "idea?"
Do you think however that it is possible to cut cost without running the risk of destroying customer service?
What is consumer satisfaction? What impact does consumer satisfaction have on marketing within your company?
Describe iPhone and Droid target market and positioning. Contrast and compare the target and positioning strategies of iPhone and Droid.
How you can you protect your brand when working with foreign intermediaries?
The two major issues a Marketing or International Business professional needs to be cognizant about when developing their global marketing plans
Categorize each marketing opportunity as low-hanging fruit, home runs, or singles, and discuss why (see definitions in course materials).
They want to know if they should follow the "first-mover" theory or "late-mover" theory.
Consider the "control phase" of the strategic marketing process (planning, implementation, control) whereby a company conducts a post-assessment