Task: Droid phone
(Problem 1) Describe the Droid phone company's target market. Describe a sample person in the target market, in detail. Go beyond "upper class women" or "middle class families." For example, if you were describing a Revlon target, you might write: "Cara is a 27 year old administrative assistant, living in Chicago. She earns about $40,000 a year and spends a lot of her income on clothes and shoes. She reads fashion magazines and watches Survivor. She likes to go out several times a week ... " And add a LOT more.
(Problem 2) Explain WHY you believe this characterization may be accurate. You won't know for sure but you can make a logical argument. For instance, where does the product advertise? What is the product's advertising message?
(Problem 3) Who are the Droid phone company top 2 or 3 competitors? How do customers perceive the differences between your product and these competitors?
(Problem 4) Briefly summarize the company's positioning strategy.