Task: Select a product or service with which you are familiar and a marketing situation for that product or service.
Write a paper in which you:
1. Describe the product/service and marketing situation.
2. Select at least three (3) different media to use and explain why you think this combination would be effective for the target market and product.
3. Develop a media plan schedule to leverage the media types you identified.
4. Explain the rationale for your schedule with a focus on reach and frequency.
Citations and references must follow APA.