Question 1. What are some technologies used in event sales and marketing? What effect have these technologies had on event sales and marketing? What are some benefits and risks associated with utilizing these technologies?
Question 2. What are some strategies to reach your target market? How do you determine which strategy to prioritize? How may you determine your strategies' effectiveness?
Question 3. What are some examples of target markets for event planners? How do you identify an event's appropriate target market? Can you have more than one target market? If so, how? If not, why not?