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Describe the step included in developing a customer relationship plan with illustration.
‘Information Technology has been extremely instrumental in making CRM effective’. Describe with examples.
Write a detailed note on the Sustaining customer relationships.
Database Marketing was a significant part of the strategy in the Pizza Industry. Comment on it.
Explore the different criteria she could consider for segmentation–not merely LSM levels. You should explain what research might be required to determine criteria for foreign markets.
Suggest the type of market presence that might be established in the selected markets, and the type of strategic alliances that may be essential or advisable.
Discuss the possibilities for product differentiation and niche market development. In your discussion you should explain the link between niche markets and product differentiation. You should sugge
Electro-Poly wants to find out the number of slip rings to make and the number to buy to fill the customer order at the least possible cost.
Explain how the relationship between an organisation’s structure and culture can impact on the performance of the business.
Discuss the various market entry options open to you, referring specifically to grain storage silos and the type of foreign market partners or associates you might deal with.
Please start this discussion by describing and comparing the value proposition for ebay and amazon, for example: brand recognition, ecommerce business model, how does each make $$$?
By using the scores from your team's weighted scoring model and working with regard to RingoSho and Nemawashi, make and support your recommendation for the RX 330 North American plant location - TMM
A company wishes to launch new toothpaste that can effectively prevent cavities and tooth decay. The toothpaste market is highly crowded with multiple brands.
In respect of a small shipment of relatively valuable metal bakery ovens to be transported groupage from Cape Town to Brisbane in Australia with transshipment in Sydney:Describe only the relevant fa
Differentiation strategies are helpful in obtaining sustainable competitive advantage. Describe with the help of suitable examples.
Briefly explain the overlapping role distribution of managers in this business.
Define the term Strategic Marketing Management. Why there is a requirement for the same. Arrange ‘External Analysis’ and ‘Internal Analysis’ of the same.
What can be said regarding the advertising effectiveness on the basis of above?
A pioneer in introducing a formalized brand management system way back in the 1930s, P&G constantly modified its brand management strategies as and whenever the company expanded its product &
How can he find regarding the satisfaction of his customers with reference to the points mentioned above?
Mary handles most of the functional responsibilities. In order for Bikes SA to cope with its current growth cycle, she needs to appoint various managers to assist her with the functional responsibil
Explain your understanding of the term‘ non-verbal communication’ and use examples from your own experience to illustrate the main points.
BRIEFLY explain the following terms: Customer value and Customer centricity. Explain what you see as the MAIN DIFFERENCE between these two concepts.
“Life Insurance is a tool of financial planning or essential for Life”, comment on it.
Explain the terms Management of Translation and Management of Transaction.