Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Solved Assignments
Asked Questions
Answered Questions
Discuss the fears and phobias which plague consumers with regard to online shopping. Visit www.woolworths.co.za and discuss how this site tries to alleviate consumer fears and phobias.
Thinking of ethical problems that could result from over-zealous data mining, and suggest guidelines for responsible database marketing.
As a marketing researcher, you are tasked with preparing a brief report for your client, using the Internet and any other secondary sources, about the mobile telecommunications market in South Afric
This case study is based on the case Dial-a-Surprize.How Dial-a-Surprize has segmented the South African market The positioning platform and unique selling proposition adopted by Dial-a-Surprize.
Identify and briefly describe four (4) trends in the macro/market environment that will have or recently had an influence on the retail industry in your country.
You would use both the CAPM (capital asset pricing model) and the constant growth model (CGM) to arrive at XYZ's stock price. Use the CGM to find the current stock price for XYZ.
Provide your understanding of the six (6) economic risks that businesses may be confronted with in the international marketing environment.
One type of barrier an international marketer will come across is the so-called non-tariff barrier. Discuss the different types of non-tariff barriers and explain how they have an effect on internat
The Basic Conditions of Employment Act (No. 75 of 1997) stipulates five (5) administrative obligations each employer needs to meet. Name the five obligations that mining houses need to meet with rega
Explain the process of recruitment in call centers for different cadres of employees.
Define the term Entrepreneurship. Describe the terms Entrepreneur and Entrepreneurship with its requirements and significance.
What do you mean by the term business planning process? Describe its steps.
Which of the given institutions are intermediaries in the channel of distribution?
Select a service company with which you are familiar and show how each of the seven elements (7Ps) of integrated service management applies.
Explain how the Internet can be used to influence the consumer decision-making process for the following types of purchase decisions. Buying a timeshare at the coast and Buying groceries.
You are needed to identify five flows in the marketing channel and describe the direction of each. Based on the flows indentified in above question describe why the concept of channel flows is more
What specific marketing strategies are adopted in each phase of PLC?
Under what condition would you consider not test marketing a product? Explain a product or service which meets this no-need to test criteria.
Conduct a customer value analysis for five local restaurants. Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities?
Highly profitable customer get special attention, while the unprofitable customers get poor service or are frequently fired. What are the ethical and social issues includes in these practices?
The internet benefits both sellers and buyers in a numbers of ways. By using eBay as an illustration, explain the potential benefits gained by both the buyer and seller.
Describe constraints in marketing strategy implementation.
By manner of ‘Relationship marketing’, how paradigm is shifted from routine to modern approach to marketing?
“Business marketing is unique.” Evaluate this statement and discuss how business marketing differs from consumer marketing.
What do you mean by the term customer loyalty? Describe with illustrations.