Question 1: Suggest one of your clients on the factors to be considered in order to choose an advertising agency to handle the company’s advertising campaigns.
Question 2: Describe what you understand by the given advertising terms:
a) Pre-testing advertising research.
b) Post-testing advertising research.
c) Newspaper readership surveys.
Question 3: Describe the significance of point-of-sale materials in the promotional mix.
Question 4: Identify the main benefits and drawbacks of three methods used by marketing managers in order to establish the size of the advertising budget.
Question 5: Illustrate the role of Public Relations in the promotional mix and describe three popular Public Relations methods which can be used to support the launch of a new product.
Question 6: Outline the main steps to be considered in the development of an advertisement for an advertising medium of your choice.
Question 7: Write notes on three of the given:
a) Direct response advertising
b) Message content
c) Corporate advertising
d) Unique selling proposition
Question 8: Describe the merits and demerits of three popular advertising media of your preference.