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Describe comprehensively the role that the research process can play in promoting the sustainable waste management systems in SIDS.
The marketing environment is defined as “....the actors and forces which influence the company’s capability to develop and maintain successful transactions and relationships with its tar
By using the case study, describe the effect of green marketing on the consumer purchasing behaviour at Holiday Inn.
Describe the phases of the consumer decision-making process and describe the role of marketers in each of such phases.
Choose a tourism or hospitality service organisation of your choice, determine and describe the merits and drawbacks in its site selection.
Explain two other types of market segmentation which can be adopted by Virgin Group and describe the significance of market segmentation, targeting and positioning for the Group.
Pricing is one of the most significant elements of the marketing mix. With the use of illustrations, describe five pricing strategies which you believe is most efficient for consumer goods. Give ill
Describe two types of traditional marketing communication tools which could be used by the Havana Central and describe their potential advantages and limitations.
The internet has dramatically changed the manner of doing business. Examine the benefits and drawbacks of internet marketing from the customer’s perspective.
Critically examine the scope of Marketing Analysis that a company requires to undertake in the development of the Marketing Strategy.
Marketing planning is instrumental for the long-term survival of any industry. By using relevant illustrations, outline and describe any four reasons why a company would invest in the formulation an
By using the above case study as a reference, describe the term ‘environmental audit’.
The four main perspectives of CRM are Strategic, Operational, Analytical and Collaborative. Describe clearly the dominant characteristic of each of such perspectives.
In light of this statement describe in brief the 10 key principles for building customer loyalty programs.
CRM technology, as with all technology, is a tool, an enabler. I believe that CRM and similar technologies are valuable if used in the context of a customer relationship strategy.
By using extensive theories, critically describe the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes at Super U.
‘Planning a marketing communication campaign is the essence of a successful campaign’ What are the considerations that should be given in doing so?
He asks, according to you and your awareness to creative advertising. What is advertising in thorough details?
By using information from the above case study, make a MARCOM plan for the promotion of the new Neonate in Mauritius. You are encouraged to apply your knowledge gathered during the semester fr
You represent a Mauritian computer company which is negotiating to buy hardware from a manufacturer in Japan. In your first meeting, you explain that your company anticipates controlling the product
Levels of communication process refer to level of complexity in which communication occurs, mainly in terms of number of people involved. Determine and describe any three levels of communication whi
Using instances make distinctions between intercultural communication and cross-cultural communication. Describe the term effective communication in an inter-cultural context and explain any two mer
Explain the three elements in the system of collective bargaining. What do you understand by the term Tripartism and explain the difficulties associated with it.
Schedule the jobs using FCFS, SPT, EDD and Critical Ratio sequencing rules and determine Mean flow time, Average job lateness and Average number of jobs in the system.
Elucidate the differentiation between Craft and Industrial Union. What are the advantages to Management for dealing with Trade Unions?