Question 1: The unique characteristics of services considerably impact on the delivery of tourism and hospitality products. Describe the four distinctive characteristics of services and describe them with reference to the service product of your preference.
Question 2: A company requires considering the marketing mix in order to meet their consumer’s needs efficiently. By using a Tourism or Hospitality organization of your choice, describe the significance and relevance of the marketing mix strategies.
Question 3: The marketing environment is defined as “....the actors and forces which influence the company’s capability to develop and maintain successful transactions and relationships with its target customers (Kotler, 1991).
Identify and critically describe the environmental factors which influence marketing decisions.
Question 4: Service quality focuses on satisfying customer’s requirements in the moments of truth throughout service encounters where the customers form perceptions of the service delivered or received.
a) Describe the significance of service quality for the Tourism or Hospitality organization.
b) Identify and describe the service quality dimensions by using a Tourism or Hospitality organization of your choice. Describe your answer with suitable illustrations.