Question 1: You have been hired as the Marketing Consultant of La Tour Koenig Bank. The Chief Executive Officer would like your expert description regarding the specific characteristics of services and strategies which could be adopted by the bank to efficiently manage such specific features.
Question 2: Pricing is one of the most significant elements of the marketing mix. With the use of illustrations, describe five pricing strategies which you believe is most efficient for consumer goods. Give illustrations to support your answer.
Question 3: Describe the specific phases of the consumer decision-making process and the suitable marketing strategies which could be adopted by a company of your preference to efficiently affect the consumer decision-making process.
Question 4: There are some market segmentation variables that companies can use to segment the consumer markets. By using illustrations, identify five most efficient ways to segment the consumer markets.