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q selection of an advertising agency by past record1 who were the past clients of agencies why they left the agency how long were they with agency
creative skills and new ideas- creativity is the major element of advertising if the ad-agency is competent of generating new ideas which are
q selection of an advertising agency by rates chargedrates charged- the rates offered by the advertising agency must be quite responsible these rates
service offered by ad-agency- these days ad agencies give wide range of services like planning and preparation of ad and execution of ad with
q selection of an advertising agency by image of agencyimage of agency- prior to selecting the ad-agency advertiser must enquire about its integrity
advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor for the reason that in that case ad
size of an advertising agencysize- both large size-agencies as well as small size agencies are available each has its own merits and demerits
q choice of an advertising agency by locationa main consideration in the choice of an advertising agency is location of office of agency a
q selection of an advertising agencythe advertiser should be very careful in selecting the advertising agency the success of advertising-campaign
q organisation of ad-agency on group basisfor effective supervision of a variety of advertising departments and there functions different advertising
q what is advertising agencyadvertising industry engages three major components advertiser media and advertising agency the person who makes a
q show the factors affecting the advertising budgetfactors affecting the advertising budget1 market size2 stage in product life cycle3 advertising
marginal approach to ad-budget - in this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising
q quantities methods for preparing advertisement budgetstatistical techniques similar to multiple profitability regressions and simulation or
q explain about return on investmentreturn on investment - return on investment method is completely different method from other methods this process
q explain about judgement method for preparing advertisement budgetjudgement method - in this process advertising budget is decided by the
q what is residual or affordable methodaffordable method - this method is as well known as all you can afford residual method available-fund-approach
q objective and task methodthis scheme considers advertising as an investment and a mean to achieve long-term business objectives krick patrick has
q what is competitive parity methodcompetitive parity method - it is usual approach in which advertising budget is framed in such a manner that our
q calculate percentage of sales methodsthe sum to be appropriated to advertising is arrived at by multiplying the worth of past years sales or
q methods of preparing advertisement budgetevery advertiser sets apart a total of money to be spent on advertising which is referred to as
q explain the steps in outlining advertising budgetsteps in outlining advertising budget1 setting advertisement objective - prior to deciding on
q what is advertising budgetanswer- quantitative appearance of future plan of activities prepared for fix period of time advertising budget is a
q show the disadvantages of support media 1 detailed message cant be given by support advertising as passerbies view the signboards are only for few
q what are the advantages of advertisement1 these have long life these arent easily perishable2 it has broad coverage3 it tenders geographical