Problem: Our product will be a cereal box with a dispenser similar to a Morton's salt container. We'll present to General Mills. The purpose is to keep cereal fresh longer, make dispensing easier, and reduce problems by removing the inner bag.
Prepare a summary for each part of the paper to include the following:
1) Identify public relations opportunities for the product/service.
2) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.