Problem 1. Read Case Study, McDonald's "Seniors" Restaurant. Evaluate Suzanne's current strategy regarding senior citizens. In terms of defining a "target market", is Suzanne on target? Does this strategy improve this McDonald's image? What is her product? What would your advice to Suzanne be? Explain why or why not?
Problem 2. For the same case study, identify and discuss what resources might be available for Suzanne to utilize in order for her to make the best "marketing" decision. Where can a small business owner go to get help? What should Suzanne do to support the decision you have encouraged her to make in DQ/2? Be specific. Try to provide an example based upon your own research into her problem.