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Problem: I need to explain how marketing differs on a B2C site compared to a B2B site.
Identify examples of good and bad business practices in the use of strategy design components.
B2C also uses traditional offline methods along with the integration of online tools
Explain how the UPS supply chain was modified and how the supply chain differs from the on ground locations and the online environment.
Choose one historical event from the twentieth century and argue that it has had the most impact in changing the course of human development.
Describe the legal, ethical and regulatory issues that the UPS Web site must address.
Examine the 4 P's of marketing and discuss how each will be addressed within the business framework.
Explain the how the concepts of disintermediation and reintermediation affect the supply chain.
Make a detailed list of the supply chain involved in the B2B site and describe what was found.
Select a public accessible eCommerce site, identify the Marketing techniques used to promote product/service
Describe how marketing differs on a B2C site compared to a B2B site. Please be specific and include references!!
Assess two different organizations' e-business models. Choose two of the following categories:
Why do some people say B2B (business-to-business) has greater potential than B2C (business-to-consumer) ?
Design a scorecard for rating commercial websites in the business-to-consumer (B2C) or business-to-business (B2B) area
How do the steps in making purchase decisions differ for B2B vs. B2C customers? Would marketing create different models for each?
Compare the examples you have selected in the following areas and include your recommendations as if you were the manager in charge of the control functions:
The analysis will be used so JavaJoy management can make a good strategic marketing decision.
What are the major characteristics of B2B site compared to a B2C site?
As a manager, you are in charge of making the staffing decisions to handle this new project.
How would you address the 4Ds of CRM for your brand? Remember, you want to impress everyone with your new job - think creatively!
Review the privacy policies of three major online retailers (such as Sears, Target, and Wal-Mart). Prepare a short report that answers the following:
Write a plan discussing the various e-marketing technologies needed in the models you selected to support the 4 Ps of marketing
Describes at least 8 common elements (i.e. features/functions such as the "product catalog/search" and "shopping cart") of B2C websites.
Which of the following is not an effect of co-consumers on purchase decision?
What are the benefits to the supply chain through automation using eBusiness concepts to improve the supply chai