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What trade-offs do marketers have to make when deciding whether to standardize or localize their global advertising and communications?
What are the basic functions of an effective distribution system in mature markets? Please provide an example for a mass consumption product.
For a company trying to break into the mobile-communications market, which essential element of the promotion mix might be most important? Why?
Describe what support services your firm's main competitor offers. Explain how those efforts affect its sales.
1. Based on this information, calculate the unit contribution margin for SUFF.
From the scenario, analyze each level of Maslow's hierarchy of needs
Problem: Discuss how marketing strategy fits within the larger framework of business strategy.
Describe the different types of Goodwill customers. How does Goodwill's recognition of consumer behavior principles affect its marketing mix?
Discuss the potential role of packaging in innovation.
The American population is changing and these changes will impact the marketing strategies of all companies.
The purpose is to discuss the Japanese market and developing the most effective marketing entry strategy based on the research of the marketing analysis.
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan.
Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships.
Problem: Please submit a brief description of the main competitors of Southwest Airlines.
Please draft an Executive Summary for a Toilet paper, Serviette, and napkin Products that are ready to 'go to market'
Explain the difference between a push and a pull strategy in Explain the difference between a push and a pull strategy in marketing.
What is the relevance of software in predictive marketing? How it helps in segmenting consumers?
Question: How might costs differ between B2C and B2B systems design and implementation?
What competitive pressures will the increased growth of the B2B business model bring to bear in the marketplace?
How does the company needs to respond to the increased intermediation scrutiny due to the company IPO?
What is the managerial usefulness of using quantitative and qualitative research techniques as they pertain to measuring customer satisfaction?
Identify the most critical marketing management problems faced by the Segway HT marketing team for both the B2C and B2B markets.
Question: What are six of the most important elements in a company's B2C website as related to user interface design?
Describe how Internet marketing has influenced any of your buying decisions. Give examples.
Kotler identifies the four major drivers of the new economy. Explain these drivers.