Solved: Characteristics of b2b site compared to a b2c site, Marketing Management

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Characteristics of b2b site compared to a b2c site

Question 1: What are the major characteristics of B2B site compared to a B2C site?

Question 2: Explain how marketing differs on a B2C site compared to a B2B site. Give specifics.

I am trying to understand the relationship of marketing to business to customer and business to business at it relates to web sites. Is the marketing different in this aspect? If so how and why?

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Marketing Management: Characteristics of b2b site compared to a b2c site

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Marketing Management: Characteristics of b2b site compared to a b2c site

Reference No:- TGS02026213

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