Privacy policies of three major online retailers


Problem: Review the privacy policies of three major online retailers (such as Sears, Target, and Wal-Mart). Prepare a short report that answers the following:

(a) Which Web site offers the most privacy to its customers?

(b) What specific passages in the competitors' privacy policies support your conclusion?

(c) Does the information you have learned affect your decision to use these Web sites? Why/why not?

Feel free to include in your report a table that summarizes the similarities and differences of the Web sites you visited. Please use companies other than the three mentioned above.

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Marketing Management: Privacy policies of three major online retailers
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