Assess two different organizations' e-business models. Choose two of the following categories:
1. B2B (e.g., GE, Intel, Nissan, Toyota, etc.)
2. B2C (e.g., Jet Blue, Staples, Circuit City, Apple, Southwest, Eddie Bauer, etc.)
3. C2C (e.g., eBay, Amazon Marketplace, etc.)
4. E-Government (e.g., state government, Air Force, Navy, Army, etc.)
5. Nonprofit (e.g., United Way, etc.)
Q1. Who is the target audience for this Web site (e.g., business buyers, consumers, government constituents, international clientele)?
Q2. What are they offering to their buyers or consumers via the Web (e.g., product, service, information, recreation)?
Q3. What Web site features or functions are used to reach this target audience (e.g., shopping cart, real-time inventory, customer service, product information or catalog, customization, order status, personalization, pre-order, wish lists, intelligent agents, membership)?
Q4. How do these organizations' business models affect the way they market themselves? How does the target market learn about or find this site (e.g., search engines, referral sites, click-and-mortar advertising)?
Q5. Identify benefits of this site to the organization and to the site's visitors (e.g., revenue, cost reduction, brand recognition, global presence).