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What is channel design? How has the Internet impacted channel design? How is channel design different domestically as opposed to internationally?
In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development
2 USA products or services that are not yet being sold in 2 countries of your choice without adapting its marketing strategy including product, brand, customer
What are the various types and functions of marketing intermediaries? Which are more important to large business and why?
Why is a company able to directly control the differentiation of its brand but not its positioning?
Consider the statements "The key to developing an effective sales force is selection" and "The key to developing an effective sales force is training."
"Consumer research is critical to new product development" and "Consumer research may not be all that helpful in new product development."
Identify the target market of the Smartphones around the world.
Discuss two new product ideas that can result from a start-up company that has created a new dog food dispensing product
Consider the statements "Ad pretesting is often an unnecessary waste of marketing dollars"
APPLE's Marketing to include market and environmental analysis. Marketing and sales management, market analysis, and Service or product line
What is manipulative advertising? What is associative advertising? Give examples of advertisements that you consider manipulative.
How can a company's website reflect its market segments and target market?
Please compare the Channels of Distribution (Place) to Product, Price, and Promotion in terms of its importance within the Marketing Mix (Four P's).
Analyze the data below and determine if you will be able to use it to mail your newsletters.
With regard to "Fair Trade Marketing: An Alternative System for Globalization and Development"
Create a product market analysis of how the product is being placed in the market. Things that will need to be considered:
What is an E-Marketing Brief? A brief is the summary of the details about a business and its products from a competitive and strategic point of view.
Summary on Milton Friedman's "Traditional View of Business Responsibility" and Archie Carroll's "Four Responsibilities of Business."
Identify the problems that appear to exist in Ferguson & Son Manufacturing Company's budgetary control system
Provide a print advertisement that illustrates a company is reaching a specific market segment.
Explain how to incorporate technology on consumer behavior into a repositioning strategy for TIDE.
Marketing in a global environment brings with it some unique challenges. Assume that you are with Kellogg's Cereal Company.
Develop an appropriate forecast model for the bookstore manager to use to forecast computer demand for the next fall semester.
Explain how psychographic information is employed to create a profile of the target consumer of Tide.