Problem:
When writing survey questions it is very important to be careful how you word your questions. For example, if someone is asked, "How long is your commute to work," you might get answers that say how long it takes someone to get to work and if they tell you that, does the clock stop when they turn the car off or when they arrive at their desk. Others may tell you the mileage to work or the mileage to and from work.
Take a look at the vague questions below. For each, explain the problems with the question and find a more specific way to ask the question. Be sure to note what scale you would use for measuring each.
- What is your salary?
- Where are you from?
- How many times have you used your employee benefits in the past year?
- Don't you feel that enforcing a dress code at work promotes pride and professionalism and therefore encourages better job performance?
- How many years of college education do you have?