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Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Problem: Why do most people think of marketing as merely selling or advertising and how is this view limiting?
After hearing a seminar on organizational learning, mining company executive argues that perspective ignores fact that mining companies can't rely on knowledge
Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm.
In this journal entry, discuss your favorite product or service. Describe: 1) the types of media this company uses to promote its product
In your opinion, what is the difference, if any, of the McDonald's brand image in the U.S. versus overseas?
Discuss some important aspects of the free enterprise system or capitalism.
How would you go about determining the cost of quality for Hotel Escargo?
What is the main goal of strategic management and what is its purpose. What are some key tasks associated with the strategic objective implementation process?
What lessons can international marketers learn from Coke and Pepsi's experiences in India? Please list up three or four different items.
How do successful managers use objectives to achieve the company's vision and the mission?
What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste?
Explain how the company has used the consumer decision process model to effectively market the product or service to you.
What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective?
Why would intermediaries want to be exclusive distributors for a product? Why would producers want exclusive distribution?
Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy.
How can strong competitors benefit a company? Discuss the advantages of being a market follower. When would you apply this strategy?
Visit websits of Coca-cola and Pepsi. Discuss how each company advances and manages its brand.
Choose only one of the sites and describe examples of tangible and intangible benefit to the consumer?
Develop a plan for a local fundraising event in your area. Include your thoughts on marketing strategies, budgeting, staffing, and evaluation.
Based on your experience with Facebook and Twitter how can companies use them to reach you?
What do you believe are the top four communication management problems commonly associated with advertising and promotion?
Preferred advertising medium for a healthy food given today's dynamic environment?
Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles.