Channel levels appropriate for company targeted business
Problem: How many channel levels are appropriate for a company's targeted business segment and based upon this (the number), would the company use, exclusive, selective or intensive distribution? Why?
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Problem: How many channel levels are appropriate for a company's targeted business segment
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How can Derek modify the communications program to get customers to favor Glazers over other brands?
Consider the various services that the business or company offers to businesses and create your own services continuum.
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