Problem:
As you have now seen, marketing consists of many different disciplines and functions. However, as a teacher, I like to break the essentials into what I call the "Marketing Triangle." The Marketing Triangle consists of advertising (the stuff that you have to pay for-- TV commercials, print ads, billboards, etc.); publicity (free media coverage); and P.R. (personal relationships). An easy way to remember it is this is, "With advertising you PAY, with publicity you PRAY (that it will be covered and accurate), and with P.R. you PLAY." Think of the business you work for, or a Fortune 500 company you are familiar with. Does it utilize all three sides of the Marketing Triangle? Describe in detail how it does or does not.