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I have just been assigned to head a new product design team at my company. The division manager has high expectations for the team and for myself
Product/Brand - Identify and describe key features, sales, profit margin, market share, cost structure (primarily fixed or variable)
How do marketing promotions help the gaming industry as a whole and the casinos individually? Use at least 3 examples in your answers.
Problem: Sometimes a firm will market one standardized product in all international markets.
- Tell how you might minimize the risks of your company investing in a manufacturing plant and distribution strategy in this country.
What is an example of a marketing relationship between a virtual and durable product besides Zynga?
You have been successful in magazines offering a series of historic plates.
Problem: What are other benefits of using a CRM? Think about it from the perspective of a consumer, not a marketer.
Your business must decide whether to make a component part in-house or outsource it to an independent supplier
Question: Do you believe that marketing to children in schools is morally wrong? Why, or why not?
Help the human resources department create a compensation mission statement (more or less a GENERIC statement) as the first step in designing
What is executive succession? Discuss the hiring of insiders versus outsiders, and provide examples of each.
What is meant by source credibility? How does it apply to developing a consulting career and or consulting business?
Analyse the findings of these findings with regard to the effectiveness of focus group interviews as a data collecting strategy.
Describe a "high-involvement" purchase decision you have made and a "low-involvement" purchase decision you have made.
Who would be involved in the purchase if a nonprofit hospital were planning to buy expensive MRI scanning equipment to detect tumors.
Problem: What do you need to know about the Indian business culture to aid in the success of the meeting?
Examine segment size and potential in a United States marketplace for specialty sports retail stores in the United States.
What is the scope of small business marketing? What do you think the differences in marketing might be if you were a manager in a large corporation?
Helping organizational members define their goals and focus their efforts on activities that will lead to the accomplishment of organizational common goals
My goal here is to apply and learn concepts and later build a strategic marketing plan for your product or service.
Choose an organizational development concept or theory from our readings and discussions (The topic is underlined)
You would like to conduct an e-mail campaign for your new online gourmet cookie business.
If a marketing manager uses the task method to budget for marketing promotions, are competitor's promotions spending levels ignored?
The company's shipping manager thinks she can handle it, but you disagree. List the reasons why you need to restructure your channel of distribution.