Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Solved Assignments
Asked Questions
Answered Questions
What is the marketing environment? Choose a firm and discuss why knowledge of the marketing environment would essential.
Explain with examples how brand extensions are a critical growth strategy and source of revenue for the firm.
I believe that brand extensions are an important brand growth strategy depending on the main product itself.
Brands develop a promise to customers through deliverance of a great product or service and adding another product will confuse consumers.
Market conditions truly do determine the life span of technology-based products because if the customer wants a new product, they will ultimately get it.
I believe that all technology products will come to an end due to the fact that another product will be developed to produce better results.
Why would an investor choose your idea and not any of the thousands of others out there?
With fast changing conditions, technology based products have the challenge of how to keep the competitive advantage.
Other strategists disagree and recommend flanking and attempting to avoid the leader's strengths.
Encirclement of launching a big offense, bypass attack to bypass the leader altogether or guerrilla attack to launch a series of small attacks.
Specific attack strategies that take advantage of our competitor's market gaps, geographically weak areas, or uncovered market needs of our target customer.
Argument of form versus function seems to come more into play with the more widespread use of credit by consumers which has helped to streamline the purchasing
The product must perform to at acceptable levels according to the consumer's perception of benefits in their customer value hierarchy.
The future, claim some, is with online advertising and m-commerce.
Long deemed the most successful advertising medium, television advertising has received increased criticism as being too expensive
So yes, channel images must be consistent with the brand image.
I remember years ago there was a "can you hear me now" Verizon commercial, or the famous "Flo" character from progressive car insurance company.
There is a price that comes with advertising on television which can be extremely costly which deters many companies away from marketing their products
Television advertising is still viable. From personal experience I have seen the trend of Cable's On Demand not allowing the fast forward option
Please discuss "the interpersonal determinants of consumer behavior: cultural, social, and family influence
Ad pretesting provides an important diagnostic function for marketers as to the likely success of an ad campaign
Ad pretesting is an important diagnostic function for marketers. Pretesting is done prior to putting the ad into media and after it is printed or broadcast
Include responses to the following questions in your analysis. 1) Discuss what occurs before Ziba develops a design or advertising program.
Run informal sessions where groups of customers meet with company engineers and designers to discuss problems and needs and brain-storm potential solutions.
At the end of the day, KFC operates domestic and global, yet more and more people are eating KFC however there might be slight change in menu due to culture.