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Evaluate the challenges of conducting quantitative and qualitative research.
Discuss the market segmentation for the Ritz Theatre and Museum in Jacksonville, Florida.
Discuss the effectiveness of Red Bull's sponsorships. For example, Bull Stratos. Is this a good use of Red Bull's marketing budget?
Select a fashion company that has multiple brands. Describe their brand portfolio and brand hierarchy.
To take advantage of an international "fare war," Marie had already booked the Hastings' flights
How would you assess your current skill level in paraphrasing and annotating?
How do Meredith's actions affect the airlines? How can actions like these affect yield management programs?
Question: Is targeting a minority group unethical, or is it an ethical (and sound) business practice?
Here is a checklist of ten points for you to follow when taking the decision to enter new international markets.
Find two articles that pertain to marketing and hospitality management styles. The articles should be less than three years old and should exceed three pages.
Problem: Take the role of a mid-level manager at Pegasus from the Case of the Million Dollar Decision.
Summarize the key facts of the case. What are the critical issues being presented here?
Develop the Comprehensive Project / Strategic Marketing Plan and present a preliminary outline
Problem: Why do people in different cultures buy different products? Discuss with your peers the types of vehicles you have seen in other countries.
In this article you will get an overview of marketing research process, which is not meant to make you a marketing research expert
Who are the current customers/users? You must Include information related to demographics, psychographics and buying behavior, price sensitivity
Explain four ways that technology and the Internet have contributed to a rapid growth in the accessibility of secondary data and its increasing use in marketing
Visit the Gallup organization's web site. What survey methods have been used by Gallup in some of the recent surveys posted at this site?
Define the type of market in which your selected product will compete, along with an analysis of competitors and customers.
As Jan D'Ailly, what would you recommend to your company? Why?
In this article you will learn some basic tips of designing great online surveys.
Please provide overview of Lyft transportation company entering the German marketplace 1. Geographic Setting (climate, topography of major cities in Germany)
Please choose one of these topics: • The importance of marketing research • Defending the practice of social media marketing
What do you think about the recent domestic and global market of the auto body collision repairing equipment industry?
Create examples of firms (any firm, in any industry) that successfully engage in socially responsible marketing.