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Why would a firm hire Communispace to create a branded marketing research online community (MROC)?
Problem 1: What is the innovation of Crowd Sourcing? Problem 2: What is the innovation of Crowd Filtering?
Write a return e-mail describing the various people who might influence the customer's buying decision.
Create an IMC strategy for a specific brand of clothing. What promotional elements would you include and what would be the look and feel and message?
Review the Segway's Web site, including information on its current marketing mix (product, place, price, and promotion).
Identify the segmentation criteria that will affect your target market selection. Identify your target market.
You are the event manager and the AV company you have hired is offering you a 10% kickback from your client's AV order. How do you approach the issue?
You are the marketing manager for a specialty retailer that sells customized handbags. Describe how the company could benefit from specialized marketing.
Problem: What makes for a "good" brand name. Evaluate the new name for TUI and discuss with your classmates.
Propose a marketing position statement consistent with the expectations, motivations, values, attitudes, and belief systems
The home office billing department of a chain of department stores prepares monthly inventory reports for use by the stores purchasing agents.
Explain some ways that marketing is used to influence customers' perceptions and behaviors in the marketplace.
How does a company align marketing strategies with its financial objectives? Which should be developed first? Why?
The product is an recycled green pen range (different colour packaging) marketed at school children.
In most organizations, managers address many HR-related issues on a daily basis. While it is prudent to seek advice from HR professionals, many smaller
As you offer your strategic recommendation to the VP of Marketing, provide three (3) benefits AND three (3) risks of your recommendation.
What are the most significant differences between servant leadership models and other models?
The managers commissioned a study of the immediate market area-the five-mile radius surrounding the hospital.
Problem: Think of your favorite retailers. How have they integrated their channel systems?
Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response.
Discuss some advantages and some common problems, (including sugging) associated with conducting telephone-administered surveys.
Honeywell and Cootes law firm still uses pens and paper regularly rather than being a technology enabled company
Is it possible that in some situations qualitative research may be sufficient (in the sense that there may be no need to do a follow-up quantitative study)?
Explain the reason for positioning and repositioning products.
What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plan