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The managers commissioned a study of the immediate market area-the five-mile radius surrounding the hospital.
Problem: Think of your favorite retailers. How have they integrated their channel systems?
Describe the theory of Cognitive Dissonance. How is it used in Marketing? Give examples and substantiate your response.
Discuss some advantages and some common problems, (including sugging) associated with conducting telephone-administered surveys.
Honeywell and Cootes law firm still uses pens and paper regularly rather than being a technology enabled company
Is it possible that in some situations qualitative research may be sufficient (in the sense that there may be no need to do a follow-up quantitative study)?
Explain the reason for positioning and repositioning products.
What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plan
Task: In order to develop effective advertising campaigns, retail companies must know their customers.
Problem: Discuss major changes in network television advertising during the past 25 years.
Discuss how you would decide whether to use Radio ads and where to place an ad. For example, when would it make sense to place an ad on talk radio?
Are Duska's accounts of loyalty convincing? What implications might an altered conception of loyalty have on his contention
Write a paragraph evaluating the distinctive packaging of a carton of soy milk based on the four functions of packaging
Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions.
Identify two recent marketing campaigns and explain them in terms of types of appeals, marketing strategies, and executional frameworks.
Problem: Why would advertiser want to use both television and magazines? One paragraph for this question.
How can a company create an atmosphere on its Web site? Visit the pages of some of your favorite retailers to see if they have been able to re-create the store
You are the leader of an advertising team that has just voted 9 to 3 in favor of beginning an advertising campaign using Facebook.
Should chain stores imitate the packaging of leading brands? (Store brands will frequently have the look of a well-known brand). Why or why not?
Do you think as a marketer, one would need to know who their target audience was before they started looking at which types of vehicles to use?
How do you think the company's needs and the market's need work together or coexist?
How important do you think blogs, Twitter, Facebook, and similar sites are as communication channels for companies?
When embarking on household improvement projects, you might very well start at Home Depot
How has advertising changed, and how has it remained the same?
Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort.