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Name and describe each, and explain how you could use each type of influence in an advertisement.
Explain the concept of firmographics, and discuss the different factors that make up a firm's firmographics and implications for marketers.
Describe the sources you can use to locate the appropriate music for your advertisement. Which method would be the least expensive?
Locate an example of viral marketing. What worked and what would you recommend changing to make it more effective?
Provide examples of companies who conduct business using the direct and indirect channels of distribution?
"The acid test for any corporate strategy is that the company's businesses must not be worth more to another owner." What do you think this statement means?
Of the two types of customer expectations, adequate performance expectations fluctuates the most.
Explain why this might be a good investment. That is, discuss the reasons why celebrity endorsers are effective.
Identify and discuss communication (promotional) mix activities being used by marketers in selected category (Nook)
Summarize six benefits an advertiser can realize by incorporating magazine media into the creative mix for advertising.
How difficult will it be for the owner to plan for this new competitive threat? Explain your answer.
Review the Website and write a paper on its effectiveness as a marketing tool.
Address how the brand identifies market segments and targets, developed its brand equity over time, and positions itself in the market.
The Hovey and Beard Company manufactures a variety of wooden toys, including animals, pull toys, and the like.
What do you think has contributed to Coke's ability to compete in this market?
Develop a list of questions you might ask at this meeting to uncover the group's specific needs.
American Military University wants to develop a brochure to market their graduate degree programs
Identify ways that a company can make marketing every employee's responsibility.
Make is a top-performing salesperson at pharmaceutical supply company
For each of the following small businesses, describe the best form of business ownership: sole proprietor, partnership, or corporation.
Print Media Advertising (PMA) has been given a contract to market Buzz Cola via newspaper ads in a major southern newspaper
You are hired as a consultant to a management training program.
What does the brand mean in today's market? How has it evolved over time?
Problem: How should Ford Motor Company market differently to Generation Y, Generation X, and baby boomers?
Compare and contrast these services using any 3 of Lovelock's dimensions.