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Discuss the similarities and dissimilarities of distribution for services and for goods.
What is the difference between ethnocentric, polycentric, regiocentric, and geocentric management orientations? Is one preferable for companies to use?
What is a hierarchy of needs? Provide examples of one or more products that enable you to satisfy each of the four levels of need.
What types of vendors are used in your organization? What are some negotiation techniques that may be used to achieve a mutually beneficial purchasing outcome?
Determine the challenges of marketing both wholesale and retail goods by comparing and contrasting the differences between these types of goods
Analyze the key elements of buying commercial airline services.
What are external marketing environment factors? What is the e-marketing program strategy process?
People management is complex and involves a wide range of skills. Based on your learning, what do you think are the key skills of an effective manager
What is a product? Identify and explain what products are being offered by a shop that specializes in bicycles;
The CIO wants to make sure that your project schedule is accurate, that the project does not bring big surprises that are not planned
With this in mind, discuss the differences between international marketing and global marketing.
Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet?
That is, what can a marketing manager do better because their firm effectively practices CRM?
Why is it so important for marketing managers, when engaged in marketing planning, to successfully deal with Marketing (Big M) & marketing (little m) elements?
What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product?
Now, I'm seeing many types of companies using text messaging as a component of their overall marketing plan.
Using Microsoft Publisher advertisement-flyer design templates, write an advertisement flyer between 150 to 200 words positioning the store
Discuss how the concepts in an Organizational Communication course can be applied to real-world situations and increase your chances of career or life success.
Explore grassroots marketing efforts for Proctor & Gamble.
Return to the REI case study. Choose a product category offered by REI and research the REI product line for this product.
How does the marketing of services differ from that of marketing products?
What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Identify a corporation which you would like to work or are currently working.
What are the categories of non-store retailing and how each might benefit from an Integrated Logistics System?
What other considerations are important when working to communicate with customers and prospective customers regarding product development?