Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Solved Assignments
Asked Questions
Answered Questions
How would you characterize the types of sources used? Which sources appeared to have the most impact on the person's decision?
Ask the person to elaborate on why he or she does the behaviour, and try to identify the way the person has resolved dissonant elements.
Interview members of a celebrity fan club. Describe their level of involvement with the ‘product' and devise some marketing opportunities to reach this group.
Describe how a man's level of involvement with his car would affect how he is influenced by different marketing stimuli.
What is your conception of paradise? Construct a collage consisting of images you personally associate with paradise.
What value is being communicated in each ad, and how is this done? Is this an effective approach to designing a marketing communication?
What is the difference between a want and a desire? Think about your own feelings and try to describe the differences.
Generate a list of possible brand extension or licensing opportunities, as well as some others that would be unlikely to be accepted by consumers.
Identify three patterns of reinforcement and provide an example of how each is used in a marketing context.
Analyze the types of memories that are evoked, and think about how these associations might be employed in a product's promotional strategy.
Identify some important characteristics for a product with a well-known brand name.
Describe the functions of short-term and long-term memory. What is the apparent relationship between the two?
Find ads that utilize the techniques of contrast and novelty. Give your opinion of effectiveness of each ad and whether technique is likely to be appropriate.
Describe the images conveyed by different colours, and try to identify any consistency across brands in terms of the colours used in product packaging.
Identify each type of sign used in the ad and the product qualities being communicated by each.
What recommendations would you provide in terms of such package elements as colour, symbolism and graphic design? Give the reasons for your suggestions.
Discuss the implications of the absolute threshold for marketers attempting to appeal to the elderly.
List what you consider to be the brand's determinant attributes. Compare and contrast the identified attributes and report your findings.
What aspects of consumer behaviour are likely to be of interest to a financial planner? To a university administrator? To a graphic arts designer?
List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase.
Why should all developing countries attempt to industrialize by developing their own manufacturing industries as rapidly as possible?
Why is an understanding of development crucial to policy formulation in developing nations?
Analyze how does the concept of capabilities to function help us gain insight into development goals and achievements? Is money enough? Why or why not?
Discuss what critical issues are raised from the examination of development problems and prospects facing Brazil?
If per capita GNP in the United States is so much higher than it is in less developed countries, why do we have so much poverty in the United States?