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Identify and assess the importance of corporate social responsibility for companies, consumers and government policy.
In your opinion, in which areas have environmental issues had the biggest impact on consumer behaviour? Why do you think that is the case?
To what extent would you agree that products can be imbued with cultural meanings?
Interview them about how they adapted to their host culture. In particular, what changes did they make in their consumption practices over time?
Chat rooms. Vegetarianism. Can you predict what will be ‘hot' in the near future? Identify a lifestyle trend that is just surfacing in your universe.
Why are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?
What do you think about the practice of companies and survey firms collecting public data to compile targeted mailing lists?
How do the ads depictions of family seem to differ by region? In what sorts of consumption situations do they seem highly similar? Why?
Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that are made with these groups in mind?
Should secondary school and university coaches be paid to determine what brand of athletic equipment their players will wear?
Why is word-of-mouth communication often more persuasive than advertising? Is there such a thing as a generalized opinion leader?
Describe the ways in which you believe a married couple's choices would be affected if they had children.
What is the future of conspicuous waste? Can the desire to impress others with affluence ever be eliminated? If not, can it take on a less dangerous form?
What are some of the obstacles to measuring social class in European society? Discuss some ways to get around these obstacles.
How these concepts differ across countries. For marketers, do you have any suggestions as to how to segment income groups for a European-wide strategy?
Use the port wine case to illustrate the concept of glocalization. Discuss how you might market port in your own country.
Identify and evaluate the factors which influence the consumer resocialization processes experienced by these different groups of consumers.
How do the constraints faced by consumers in Barimore influence their grocery shopping behaviour? What ‘types' of shoppers are typical in this community?
How might social class affect jewellery consumption? What kind of messages do personal adornments communicate about self-identity?
How has the baby boomlet changed attitudes towards child-rearing practices and created demand for different products and services?
What goals do they seem to have in mind? What are the key segments? How successful a marketer is the Vatican, in your opinion?
Discuss a current set of fraudulent status symbols, and construct profiles of consumers who are wearing or using these products.
Compile ads that depict consumers of different social classes. What generalizations can you make about reality of the ads and about media in which they appear?
How do you assign people to social classes, or do you at all? What consumption cues do you use (e.g. clothing, speech, cars, etc.) to determine social standing?
How might your advertising and promotional strategy take this difference into account?