Problem
1. List the three stages in the consumption process. Describe the issues that you considered in each of these stages when you made a recent important purchase.
2. State the differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry, give examples of product dimensions that would be more usefully explored using that type of research over the other.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.