Problem
1. Select a product and brand that you use frequently and list what you consider to be the brand's determinant attributes. Without revealing your list, ask a friend who is approximately the same age but of the opposite sex to make a similar list for the same product (the brand may be different). Compare and contrast the identified attributes and report your findings.
2. Collect ads for five different brands of the same product. Report on the segmentation variables, target markets and emphasized product attributes in each ad.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.