Problem
1. Identify three patterns of reinforcement and provide an example of how each is used in a marketing context.
2. Describe the functions of short-term and long-term memory. What is the apparent relationship between the two?
3. Devise a ‘product jingle memory test'. Compile a list of brands that are or have been associated with memorable jingles, such as Opal Fruits or Heinz Baked Beans. Read this list to friends, and see how many jingles are remembered. You may be surprised at the level of recall.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.