Why doesnt the one-size-fits-all marketing approach work, Marketing Management

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Why doesnt the one-size-fits-all marketing approach work

Question: Why doesn't the one-size-fits-all marketing approach work in all markets around the world? What are some of the risks if a company such as McDonald's or Coca-Cola uses the same marketing strategies in all of their locations around the world?

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Marketing Management: Why doesnt the one-size-fits-all marketing approach work

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Marketing Management: Why doesnt the one-size-fits-all marketing approach work

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