Assignment task:
Consider the following Research Questions and Hypotheses, a, b, c, and d. For each. determine, specify, and describe at least one likely dependent variable; at least one likely independent variable, and at least two exogenous variables needing to be measured. For each variable, suggest an appropriate measure, how it applies, and what you would expect to learn from the measure.
1. Are consumers who spend more time and are more committed to Instagram more likely to be Costco members?
2. Do demographic variables relate to a consumer's knowledge of social media influencers?
3. The temperature inside IKEA retail stores will determine how much time shoppers will dedicate to shopping: the cooler the stores inside temperature, the less time shoppers will spend shopping.
4. A product's price is related positively to product quality.