Problem:
Evergreen content is content that will not go out of date and will stay relevant to customers for a long period of time. Any high performing blog post takes a substantial amount of time and effort to research, write, and publish. Ultimately, every blog post should address readers' main pain points and provide them with invaluable information. When a blog is first published, if it's optimized properly with SEO keywords and marketed, it will generate attention and views from your audience. Unfortunately for many companies, blog posts are written, promoted, and then forgotten. As a result, these posts typically have a short shelf life, as they get buried under the mountains of content that is consumed daily. This can result in only a fraction of your audience reading a blog post and you as a marketer are not getting the full potential out of your efforts. In addition, when considering the buyer journey of your customers, you typically have prospective customers coming into the market for your product or service at different times.