Persuade building materials wholesalers to switch, Marketing Management

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Persuade building materials wholesalers to switch

Problem: Beiwen is a sales rep for a producer of fiberglass roofing shingles. He tries to persuade building materials wholesalers to switch from competing producers. Beiwen is a(n) Multiple Choice order taker. order getter. technical specialist. customer service rep. missionary salesperson.

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Marketing Management: Persuade building materials wholesalers to switch

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